
A New Year in Bloom
Role: Packaging design, Illustrator/Print design, Technical Design, 3D Modeling
This Lunar New Year collection blends timeless tradition with playful charm. The rich red packaging is adorned with soft pink cherry blossoms, delicately embossed to create a textured, puffed effect that makes each bloom appear to rise from the surface. A subtle spot gloss Chinese knot pattern adds depth, enhancing the festive feel. At the center, a cute cartoon rabbit sits amongst the cherry blossoms, brought to life in gold achieved through sustainable mylar and puffed embossing, making it pop with an endearing, three-dimensional effect. The design combines elegance and whimsy, perfectly capturing the joy and warmth of the season.